Prevalent is seeking an experienced Digital Lead Generation Director for its expanding marketing department in their Warren, New Jersey headquarters, to help launch and manage its demand and lead generation campaigns. Prevalent is the leading IT Vendor Risk Management software platform in the US.

The Digital Lead Generation Director position will report to the head of marketing and will be expected to apply experience, creativity, planning and leadership to achieve strategic goals, as well as, develop tactics that will enable Prevalent to launch its marketing demand generation programs quickly and exponentially in the 2017 fiscal year.

Director candidates should be Digital Marketing Gurus and have a minimum of 5 – 7 years of B2B demand generation strategy and execution experience targeting various Buyer Personas (i.e. C-level Executives, IT and Tech Managers, industry specific managers in mid-level growth and Fortune 500 companies). Also, candidates should have experience in generating leads from offline events (i.e. Tradeshows and Events) and digital channels (i.e. SEM, SEO, Display Advertising, PPC, Webinars, Email, Social Media).

Key Responsibilities include:

• Build and operate a measurable, repeatable, automated process that fuels your demand generation, lead qualification and lead nurturing engine
• Strategic planning and tactical execution of demand and lead generation programs
• Develop lead scoring methodology with the Marketing and Inside Sales teams’ buy-in
• Manage the Marketing Automation software implementation with Pardot, a SalesForce.com product
• Evaluate new leads for lead scoring qualification process to improve the sales pipeline
• Management of weekly, monthly, and annual executive reports derived through SalesForce.com CRM and marketing automation software product
• Develop, execute, and manage email and digital marketing campaigns across all channels
• Ensure communication between Marketing and Inside Sales teams to achieve business goals
• Responsible for tracking and refining demand generation performance by measuring business results through analytics, which includes the metrics for conversion rates, cost/lead, LTV, etc.
• Develop strategic plans for tradeshow and event lead generation and lead tactical execution
• Manage creative development for demand generation programs, which may include, but not limited to copywriters and product marketing
• Compose, design, and deliver marketing materials for content marketing. Materials may include, but not limited to:
o Digital demand generation and inbound marketing campaigns
o Website content
o Corporate and product materials (i.e. data sheets, videos)
o Presentations
o Customer testimonials
o Tradeshow and event communications
o White papers, Case Studies, eBooks
o Webinars
o Videos
o Infographics
• Collect and maintain competitive analysis data, define and develop positioning tools for Inside Sales team
• Copywriting experience
• Implement and constantly improve email lead nurturing/drip programs to move prospects through the marketing and sales pipeline
• Management of third-party contractors and vendors

Desired Skills & Experience:
Must have a minimum of (5-7) years of online and offline Demand Generation, and Lead Score Qualification experience, preferably in either Digital Marketing, SAAS-based Platform Applications, or B2B Software industries.

• Has hands-on B2B demand generation strategy and management experience
• Has optimized website and landing page user experience to increase lead conversions of registrations and content marketing downloads
• Has developed and managed the lead sales funnel utilizing a CRM, such as SalesForce.com
• Has Content Management System (CMS) experience
• Digital marketing campaign optimization experience
• Content marketing development experience to be used for demand generation programs
o Videos
o White Papers
o Case Studies
o eBooks
o Webinars
o Product sheets
o Infographics
o Customer Testimonials
• Staff Management experience
• Email Marketing experience
• Partnership Marketing experience
• Landing page development; including content writing and development
• Offline B2B Marketing Lead Generation Strategy experience, which includes:
o Tradeshows and Events
o Direct Mail
o Print and Broadcast Advertising

• Online B2B Marketing Demand Generation strategy experience, which includes:
• Search Engine Marketing (SEM); including Google, Yahoo, Bing
• Search Engine Optimization (SEO)
• Pay-per-Click (PPC)
• Social Media – LinkedIn, Twitter, Facebook
• Online Media Channels:
o Media Buying
o Webinars
o Blogs
o Forums

• Has worked for a B2B Start-up or mid-level growth company
o This ‘desired experience’ is a plus, but not required for the position

Please include salary requirements, when submitting CV. Resumes should be submitted as a Word doc or PDF.